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“Working with the boys at Limberlost has been a treat, they understand big ideas and distill them to the smallest details. I like their focus on building an experience and a community rather than less soulless things like ‘process’ and ‘structure’.”
Robin Sansom - Brand Manager, Blackburn Design BRG
Blackburn + Limberlost
It began as a collaborative slide show: an intro to camping with your bike to be paired with Blackburn's "Comes With Baggage" film. We quickly realized that we shared a lot of commonalities and embarked to turn the the popular slide show into a printed guide for distribution at the upcoming Eurobike and Interbike tradeshows.
Comes with Baggage
To celebrate their 40th Anniversary Blackburn commissioned filmmakers to produce a short documentary on the history of bike travel. They asked for Limberlost's expertise to bookend the film's debut at the Sea Otter Classic with a presentation on modern bikepacking techniques and guidelines.
A Bikepacking Primer
Limberlost distilled knowledge from our many nights under the stars into a concise and palatable slideshow of inspirational imagery, words, and ideas that provided helpful tips and broke down barriers for newcomers to the sport.
Camping with your Bicycle
Feeding off the vision of our slideshow Limberlost developed an outline for the publication, wrote applicable copy for each section, curated a selection of photographs, and designed the handwritten typography to emulate the journals of different types of bike travelers. The booklet was produced rapidly in under 12 days from concept to being shipped to Germany for the 2015 Eurobike tradeshow. The booklet was coveted by many and received great reviews from many industry insiders as well as cycling enthusiasts interested in camping with their bicycle.
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