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“Limberlost was an essential part of Travel Oregon’s Oregon Coast Fatbike Expedition. Their in-depth destination knowledge and expertise was instrumental helping determine the optimal route to navigate Oregon’s complex coastline. The guys at Limberlost also made this expedition incredibly lush and fun – from providing locally roasted french press at the break of dawn to finding the fun jib lines in the sand, they ensured that the experience was a special one, and one that members of the expedition will not soon forget.”
Harry Dalgaard - Regional Program Manager, Travel Oregon
The seventh wonder
Partnering with Wieden+Kennedy Travel Oregon created the hugely successful Seven Wonders of Oregon tourism campaign advertised internationally. One of the largest wonders is Oregon's ruggedly beautiful coastline. The Coast has already organically become a very popular road cycling and touring destination, but Travel Oregon identified that the roadways were already at their capacity. Thus the concept of touring the beaches and tidelines by fat tired bicycles was born.
In addition to flat beaches, The Coast has many wave battered headlands and expansive sand dunes. Poring over mapping software, satellite imagery, and contacting knowledgeable locals Limberlost identified which legs of the coastline were potentially feasible to ride, as well as accessible by vehicle for put in and take out. We noted existing bicycle shops with available fatbike rentals as well as other local business draws from a bicycle tourism perspective. The planning team established a reasonable riding itinerary over 6 days and worked with Oregon State Parks to reserve yurts and campsites at convenient mileposts.
Support and Gear
Limberlost helped provide safe and comfortable transportation for 14 people and fatbikes to the southern Oregon Coast and frequent shuttles loading and unloading gear along the way. We shared our mechanical knowledge with riders as well as freshly roasted coffee each morning.
The answer is Snacks
Limberlost knows a thing or two about poor morale. And the answer is always snacks. We went above and beyond our contract to share our charcuterie, coffee, and beer with the other riders. Limberlost was happy to provide a communal camp kitchen and bike washing station each evening, as well as a bare minimum of one ice cream stop each day.
A considerable amount of media momentum was built leading up to the trip and Limberlost assisted in establishing a social media protocol and provided professional grade photography and written content both live during the expedition and the following weeks. Our content consistently impressed our large, unique demographic, garnering interest from local papers to nationwide outlets.
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